Head of Digital Transformation

Department:    Retail Finance  

Reporting to:   Head – Retail Finance

Job location:     Abu Dhabi – UAE

Key Role Responsibilities:


  • Innovate and conceptualize new features, products and services for mobile banking.
  • Identify and execute strategic partnerships to acquire compelling content, features, and online tools that support the organization’s strategy aligned with multi-channels and business plans.
  • Lead projects for implementation of new initiatives for digital mobile banking.
  • Increase the internet and mobile banking revenue and also identify and develop new sources of revenue.
  • Increase integration between channels, keep a consistent and seamless customer experience through all channels.
  • Improve cross-selling in a wide range of organization’s retail products.
  • Formulate marketing plans to promote internet & mobile banking products and oversee all marketing campaigns.
  • Monitoring customer satisfaction, service availability and channel performance, revenue generation, budget utilization and getting actions to be able to be meet targets and department KPIs.
  • Interface with project managers to ensure programs are executing within budget and timelines.

Desired Skills and Experience:

  • Strong analytical, planning, forecasting and budgeting/ financial skills
  • Flexible and fast-paced personality; out-of-box thinking skills
  • Highly creative person with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Up-to-date knowledge of the latest trends and best practices in technology, digital banking and customer experience


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