Performance Marketing Specialist

Department: Corporate Communications

Reporting to: Head of Corporate Communications

Job location: Abu Dhabi, UAE


  • Bachelor’s degree in Business Administration, Marketing or Mass Communications


  • 2 to 3 years of experience in Digital & Performance Marketing

Major Responsibilities

Grow and develop performance marketing across in range of channels such as paid search, Facebook/ social media ads and monitor and optimize channels
In-depth knowledge of SEO factors and key algorithm updates
Manage digital performance strategy, execution and ROAS of online marketing campaigns including campaign set up, creative testing, reporting, analysis and optimization.
Manage and maximize mobile app acquisition and their online shop
Responsible for managing significant digital marketing projects ensuring that they are delivered within the budget and scope
Launch and test a retargeting strategy to maximize full funnel performance
A/B testing on the acquisition funnel to improve conversion rates
Understand conversion rate optimization principles and apply hacks to improve KPIs
Continuous testing and optimization of messaging, content, creative and user funnel.
Creation and management of reporting key digital metrics to help the team continually improve the marketing performance and analyze data and provide insights on a regular basis to assist the team to make data driven decisions.

Build dashboards for monitoring KPIs and performances.

Identify new channels and opportunities for growth and test their effectiveness

Essential Requirements

Strong experience in paid social platforms.
Experience in analytics tools such as Amplitude, Mixpanel, Google Analytics, etc.
Analytics/Data driven approach: Clear understanding of data, analytics, metrics and statistics.
Experienced in SQL & Tableau
Excellent working knowledge of Google Ads, specifically PPC
Experience in mobile application acquisition
Machine learning skills is a big plus
Detail, performance and result oriented
Experience in online marketing and familiar with latest trends, technologies and developments
Experience in handling multiple projects simultaneously
Has driven, ambitious, curious and a “roll up the sleeves” attitude towards work
Fluent in English, Arabic speaking is a big plus.

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