As a Content Digital Assistant Manager, you will ensure that content updated on all websites using a wide array of website tools, the Content Manager will produce meaningful, actionable narratives.You will formulate specific techniques to deploy throughout the organization to capture audience interest, such as recommending approaches to certain topical coverage or formats for posts and may be called upon to help execute those techniques. Your scope of work will also include: 

• Create and/or curate content to inspire target users, promote content, and align with events and products
• Create and implement online content
• Work schedules and/or location may change based on evolving business needs
• Leverage web analytic tools and other means to monitor audience trends across all platforms
• Continuously analyze data to ensure content is aligned with audience interest
• Develop and implement specific content personalization tactics aimed at increasing audience engagement, share them throughout the organization and track their effectiveness
• Run continuous a/b testing across all sites
• Create new content type as well as update existing templates as per business needs
• Improve authoring experience across the platform
• Support on enhancing Platform to meet business needs together with Managed Services